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Privacy Policy

At ValueLights Trade (that's "we", "our", or "us"), your privacy matters. We're committed to keeping your business and personal information safe, secure and handled with care. This policy explains how we collect, use and protect your data.

Our promise to you

We take data protection seriously and hold ourselves to the highest standards, including full compliance with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • Any future UK data protection laws and guidance from the Information Commissioner’s Office (ICO)

Simply put:

  • We use your information lawfully and transparently
  • We only collect what we need for clear, valid purposes
  • We keep it accurate and up to date
  • We only keep it as long as necessary
  • We protect it with strong security measures

What information we collect

"Personal data" means any information that can identify you or your business, such as a name or email address. It does not include anonymised data. Certain "special categories" of data require additional care and are treated with the highest level of protection.

Here’s what we may collect:

1. Information you give us

This includes details you share when:

  • Registering an account
  • Placing an order
  • Contacting our Trade Team
  • Participating in competitions or surveys

This covers information such as your name, business name, address, email address, phone number and payment details.

2. Information we collect automatically

When you visit our site, we may log:

  • Your IP address and browser details
  • Traffic data, location data, and site usage patterns

3. Information from other sources

We occasionally receive information from trusted partners such as delivery services, payment providers or analytics companies.

How we use your data

We use your information to:

  • Process your trade orders and manage your account
  • Keep you updated on our products, trade offers and new arrivals
  • Improve our website and your experience as a trade customer
  • Personalise repeat visits and streamline your ordering process
  • Invite you to leave product reviews
  • Prevent fraud and protect the security of our site
  • Enable trusted partners to deliver services such as order fulfilment and payment processing

We may also share your data if required by law, during legal disputes or for fraud prevention purposes.

Who we share it with

To make sure everything runs smoothly, we may share your details with:

  • Service providers including IT, delivery and marketing partners
  • Credit reference and fraud prevention agencies
  • Relevant authorities when legally required

We only work with partners who meet strict security standards and only use your information for agreed purposes.

How long we keep your information

We retain your data only for as long as necessary, typically no more than 7 years. After that, it is securely deleted.

What if you don't share your information?

If you choose not to provide the details we need:

  • We may not be able to process your trade order
  • You may be unable to access certain site features or trade account benefits
  • We may be unable to meet our legal obligations

Your rights

You have the right to:

  • Access your data- Request what we hold and receive a copy
  • Correct or erase your data- Fix inaccuracies or request deletion
  • Withdraw consent or restrict processing - Particularly in relation to marketing
  • Data portability- Receive your information in a portable, usable format
  • Complain- To us directly or to the Information Commissioner's Office

To exercise these rights, email [email protected] or write to: Trade Team, ValueLights Limited, 4 Omega Drive, Irlam, Manchester, M44 5GR.

Marketing

If you'd prefer not to receive marketing communications from us, you can opt out at any time by:

We also use cookies to personalise your experience. For full details please refer to our Cookie Policy.

International transfers

If your information needs to be transferred outside the EEA as part of our service delivery, we follow strict legal safeguards to ensure it remains protected throughout.

Keeping your data secure

We use robust technical and organisational security measures to protect your information from unauthorised access, loss or damage.

Other websites

Our site may link to third party websites. Their privacy policies are entirely separate from ours, so please make sure you are comfortable with them before sharing any personal data.

Changes to this policy

We review this policy regularly and post any updates here. Last updated: April 2026.

Questions?

Email us at [email protected] or write to the address in the Your Rights section above.